“I believe that I'm helping my clients make the world better a little at a time."
Robin has spent almost 25 years with well-known brands, including The J.M. Smucker Company, Sherwin Williams, GE Lighting, Goodyear, Pfaltzgraff, T.J. Marzetti Company, Arhaus Furniture, Parker Hannifin, and many others. Her strengths in brand strategy, market research, and marketing strategy have driven successful brand and product launches, marketing campaigns, and market share growth for her many clients.
She is recognized across numerous industries for her ability to:
- Develop truly differentiated brand and positioning strategies
- Align internal audiences to deliver the brand promise
- Design effective brand experiences
- Manage brand portfolios, brand architecture
- Develop and implement market research to generate audience insights that drive strategy
Additionally, Robin has worked with many health systems throughout the US as well as other brands that include Philips Medical Systems, Invacare, MDG Medical, Ross Laboratories, Hill-Rom, and Providence Health Plan. Prior to her launch of Segbers Brand Health, Robin served as Co-founder and Vice President for Point To Point Healthcare in Cleveland, Ohio. She was a Senior Consultant with The Strategy Group in Norfolk, Virginia.
Robin holds her Master of Business Administration from Ohio State University and graduated Summa Cum Laude from Kent State University with a Bachelor of Science degree.
Outside of work, Robin is married with two daughters in college. She enjoys volunteering her time in a number of ways: "Once I got close to a woman who had a 4-year old daughter who she didn't see often. I helped her through the legal system to get her proper visitation, took her to court, drove her to see her daughter and invited them for holidays. Today she's able to see her daughter regularly again. During holidays, I like to invite friends who may not have family nearby to join our family for Thanksgiving, Passover, 4th of July. . . so they feel welcome and enjoy the warmth of family."
Robin has three small dogs that enjoy long walks on the beach. Robin likes to work in her garden, bike ride with her husband and dance to the beat of her favorite songs.
"Careers should be approached with optimism, confidence and focus and I'm happy to help people with their career moves through coaching, mentoring, resume support, and sometimes a self-esteem boost."